#CETW – DSA Trade Show Partner

Adrian J Cotterill, Editor-in-Chief

No real surprise that the Digital Screenmedia Association (DSA) has named Customer Engagement Technology World (CETW) as its official trade show of record.

Stuart Armstrong, President of EnQii North America and President of the DSA said yesterday “We are extremely excited to align ourselves with and designate CETW as the official tradeshow of the Digital Screenmedia Association. Since we began the effort to select an official trade show at the beginning of this year, we studied the industry environment closely before naming CETW the preferred event for our association. At every turn we found CETW’s focus aligned most closely with the goals and objectives of our association.”

Armstrong added that the event’s 15 years of consistency in providing the highest quality educational programs for all buyers of digital screenmedia technologies, makes it a strategic launch pad for organizations looking to understand and utilize these technologies in their customer engagement programs.

With the agreement, the DSA will be actively involved in the process of developing conference programming for CETW events in San Francisco and New York in 2011. We are told that this alliance will support the DSA charter around education, advocacy, and networking, with a portion of its members’ exhibition investments at CETW being allocated to assist the DSA in creating more global educational offerings.

Lawrence Dvorchik, General Manager of CETW told us “We are thrilled that the Digital Screenmedia Association has chosen Customer Engagement Technology World as their Official Trade Show. CETW welcomes the opportunity to align itself with organizations that truly understand how digital screenmedia and customer engagement technologies converge to affect the organizations deploying them. There is no question in our mind that DSA understands these intricacies and promotes these ideals”

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