We gleaned a raft of information from the various speakers who drew attention and questions from the audience throughout the two days of the conference.
[1]Here’s just a few of the comments of which we took particular note from speakers that we haven’t covered in other articles:
“There will be a huge increase in consolidations ands mergers over the next 12 to 18 months.” (Stu Armstrong, president, Enqii [2], and chairman of day one of the conference)
“Don’t be a vendor. Be a partner.” (Robert Wolf, CEO, InStore Broadcasting Network [3])
“You need pricing integrity.” (Robert Nolan Jr., managing partner, Halyard Capital [4])
“We need more gender recognition research.” (Jill Nickerson, vice-president, director of OOH, Horizon Media [5])
[6]“If the landlord wants to have a percentage of time, it cuts into your revenue.” (Alan High, president, Clear Channel Malls [7])
“As people become more stationary, the more important content becomes.” (Alan High, president, Clear Channel Malls [7])
“Don’t oversell the network’s flexibility. Flexibility complicates the world of agencies and media buyers.” (Alan High, president, Clear Channel Malls [7])
And perhaps my favourite of the two days “A captive audience isn’t always a captivated audience.” (Stephen Randall, CEO, LocaModa [8]) and I don’t think he was talking about the conference itself!