Gail Chiasson, North American Editor
David Drain, executive director, Digital Screenmedia Association, gave attendees an update on the 669 member strong national association built, he said, “on building education and advocacy.”
Conference attendants were urged to take advantage of DSA’s various activities including: webinars; Lyle Bunn’s four-hour Speed sessions (US$195); Newsletter; 35 Best Practices document; DSA’s LinkedIn Group; and others.
The organization will soon be launching two new publications: the DS Almanac 2011 ($199 for members; $249 for non-members); and Self-Service Future Trends (which includes survey data), at $247 for members and $347 non-members). Both publications include commentaries from key industry executives, case studies, and a members’ directory.
The association also plans to publish a ROI calculator, which will be a tool involving an Excel spread sheet.
DSA is also looking at ways for the industry to ‘become more green’; is considering setting up a branch / association in Asia; and is expanding into the mobile technology sector. (It is in talks with the Mobile Marketing Association in this regard.)
And DSA members will gain more visibility through the Customer Engagement Technology World becoming ‘the official show of the DSA’. The CETW will take place Nov. 10 and 11 at the Javits Convention Center in New York City.
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