Viscom Paris [1] suffered less than feared from the transport strike that hit its third and final day. Reed Expositions France has reported an attendance of 11,324 visitors, representing a ‘marginal reduction’ of 5.5% on the figure for 2009 and a remarkable achievement in the circumstances. During the three-day event, international visitor numbers grew by 19% compared to last year, with representatives from North Africa particularly strong in numbers – Morocco, Tunisia and Algeria were among the top five visitor countries.
With 183 exhibitors, 27% of which were international, Viscom Paris 2010 covered four themes: signage, digital and silkscreen print, cutting, marking and finishing, and dynamic digital signage.
Meanwhile, the other show that was held in Paris that same week, Equipmag [2]published audited figures for its 27th edition showing an attendance of 19,577 and 406 exhibitors. After a poorer performance in 2008 with 11,835 visitors, it has now exceeded the previous record of 18,559 in 2006, and is well ahead of the Marketing at Retail Show that I wrote about in April [3] which recorded 15,800 visitors.
The next Viscom Paris will again be held at the Exhibition Park at Villepinte, north of Paris, on September 27 – 29, 2011. The next Equipmag will take place in September 2012, and the next Marketing at Retail [4]exhibition is scheduled for April 2012 – both at the Porte de Versailles Exhibition Centre in Paris intra muros.