Mirrus announced this week the expansion of its Mirror Image Digital Network in the American Airlines Center, home of the Dallas Mavericks and Dallas Stars, located in Dallas, Texas. The 185-unit Digital Advertising Mirror installation began this week and is set to go live on October 27, just in time for the beginning of the NBA Season.Ranked third in the United States in 2009 by Billboard magazine, American Airlines Center hosts 2.7 million fans each year. Mirror Image is a robust digital advertising mirror that is guaranteed to reach each fan an average of 2.8 times, totaling 8 million impressions annually.
Ken Kovasala, Senior Vice President of Mirrus told us “We have been very selective with the business verticals and venues we have chosen for our innovative consumer engagement platform. We couldn’t be more pleased to partner with the American Airlines Center which hosts more than 250 events annually and is clearly one of the nation’s premier entertainment venues,”
Committed to embracing state-of-the-art technology, the installation of the Mirror Image Digital Network follows new technology added to the arena over the past few years. “We strive to enhance the fan experience in every facet of the building. The Mirror Image unit delivers another high-tech interactive experience for our fans while delivering our sponsors’ message in an uncluttered, welcomed environment,” states Brad Mayne, President and CEO of American Airlines Center.
Initially installed in collegiate football stadiums, the Mirror Image Digital network is scheduled to be installed in many professional sports venues and airports across the country. Following the American Airlines Center, Mirrus will begin its install at Chicago’s O’Hare Airport later this month.
Mirror Image 2.0 and 1.5 welcomes the consumer with a digital HD brand advertisement. As the consumer engages Mirror Image, the advertisement migrates to the top right hand corner while the remainder of the screen becomes a fully functioning mirror. As the consumer walks away, the brand advertisement reverts to full screen. Mirror Image’s robust sensor measures every consumer interaction providing clients with invaluable data delivered through an automated content management system (Scala we believe).