Levi 501 Adverts, 11 Countries Via Pixman

Adrian J Cotterill, Editor-in-Chief

Tonight (Saturday evening) and Sunday sees Pixman Nomadic Media launch, probably their biggest ever campaign, simultaneously in 11 countries.

It’s for Levi’s who are relaunching their 501 model of jeans in the UK, Spain, Italy, Germany, France, Russia, Grece, Turkey, Belgium, Poland and Sweden.

It’s a tremendous ‘Buzz marketing strategy’ aimed at encouraging people on the streets to view the new adverts for Levis on their website on Monday.

This sounds really cool and we are hoping to get some pictures shortly.

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