Captivate Media and Branding Veterans

Adrian J Cotterill, Editor-in-Chief

Like YCD Multimedia, here we see Captivate Network making some key hires from the established media industry; in this instance LAtimes, AOL and Comcast.

Scott Lyon joins as vice president of marketing, Deanna Murray as director of content, and Heather Frugoli as brand activation manager.

Captivate’s network of course is viewed in the elevators of premier office towers in Atlanta, Boston, Calgary, Chicago, Columbia, Dallas/Fort Worth, Denver, Hartford, Houston, Los Angeles/Orange County, Memphis, Miami, Minneapolis, Montreal, New York, Philadelphia, Phoenix, San Diego, San Francisco/San Jose, Seattle, Toronto, Vancouver and Washington, DC – reaching an impressive 2.6 million viewers each day!

Not many people know that Captivate have been adding new lobby displays recently as well.

Mike DiFranza, president and general manager of Captivate Network told us “We know that advertisers and viewers want to interact beyond the elevator and lobby, so creating more touch-points during the day is the next logical step. With new talent and innovative products in the pipeline aimed at increasing the brand awareness of our clients, I am confident that these three experienced media veterans will strengthen our corporate direction as we embark on the execution phase of our new strategy.”

Lyon will spearhead efforts around product development, studio operations and research, as well as promote the network strategically to its three distinct audiences: the real estate and advertising communities and the Captivate viewers.

Deanna Murray will work with Captivate’s editorial team and content partners to ensure the network provides live programming content to its viewers.

Heather Frugoli will work closely with the network’s advertising partners, and she will be responsible for leading the network’s bundled offerings and services.

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