RFP For GALAE Shopping Centres
Adrian J Cotterill, Editor-in-Chief
The company GALAE, a subsidiary of KLEPIERRE-SEGECE and a major player in the European shopping centre market place is looking for bids for the development and ‘advertising exploitation’ of digital communication media within its shopping centres.
The bid application closes 4th November 2010 at 12:00 so those interested need to show interest quickly.
Providers wishing to respond to the tender should send GALAE an application including a presentation of their company and partners as well as a letter of motivation. These documents will present their vision onthe role of shopping malls in the brands’media plan, their belief in digital advertising, its creative and technological evolution, as well as their understanding of the GALAE request.
Any provider is expected to be able to show how to generate and develop additional income for GALAE with digital media, based on the sale of advertising space on devices installed in shopping centres managed by GALAE.
Applications should be sent electronically to Matthieu Haegel (matthieu.haegel@galae.fr), Retail and Marketing Manager at GALAE, who is in charge of managing the tender process.
The selected provider must be able to have everything operational by April 2011.
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