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The Myth of the Captive Audience

Posted By Adrian J Cotterill, Editor-in-Chief On In Scuttlebut | No Comments

Devang Raiyani in Bombay, India has written this excellent treatise on the “Myth of the Captive Audience”

http://impulseeconomy.blogspot.com/part-1 [1]

http://impulseeconomy.blogspot.com/part-2 [2]

It’s Paco Underhill in style and sense!!! Well worth a read