It was only a matter of time before the French industry association changed its name to follow the industry’s newly adopted name of ‘Digital Media’ [1].
[2]It was difficult to see how it could not include the words; ‘association’, ‘media’ and ‘digital’ – so it’s actually no surprise that the organisation is now known as Digital Media Association France.
Along with the new name comes a spanking new logo which befits the shiny new web-site. [3]