Retailers Mirroring Online Behaviour

Adrian J Cotterill, Editor-in-Chief

Trendwatching has a really interesting article entitled OFF=ON which you can and should read here

Our particular favourite was the Lego dog and we definitely want one of the JVC Everio camcorder’s that record no more than 10 minutes of video and then allow instant upload to YouTube BUT most relevant to our industry is their section 4. ‘Mirroring online behavior’ which talks about retail…

Case in point: last December, The Wall Street Journal reported on shops (Brookstone, Staples and Canadian supermarket Loblaws) taking a page from the e-commerce world, featuring endorsements from shoppers on product displays in their physical stores.

Do have a read over a cup of coffee. Very enlightening.

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