The Strength of Weak Ties

Adrian J Cotterill, Editor-in-Chief

Over on LinkedIn I have had setup for a while an “Exclusive” LinkedIn group for Owners, Senior Executives and Board members in the Digital Out of Home industry.

I recently advertised it a ‘bit more’ on the LinkedIn Q+A section and have had quite an amazing response – and still managed to keep it pretty exclusive.

If you are interested and you qualify as a business owner or senior exec in the industry then please browse to:-

Membership will give you access to an unprecedented number of senior figures within the Digital OOH industry sector – worldwide, not just EMEA!!

Mark Granovetter is an American sociologist who has created some of the most influential theories in modern sociology since the 1970s. He is best known for his work in social network theory and in economic sociology, particularly his theory on the spread of information in a community known as “The Strength of Weak Ties” (1973).

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