Today’s Children In Need

Here’s the initiative that allows UK customers to donate £5 to today’s BBC Children In Need by using a text to donate short code – whilst the BBC Children in Need Night 2010 is this evening, Friday 19th November, the campaign will run across Amscreen’s network until 30th November.

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Amscreen announced earlier this week ^[2] that they will be donating GBP 100,000 of free advertising space across its network to BBC Children In Need ^[3] – screening content for the BBC’s corporate charity across their forecourt, convenience, healthcare and leisure networks, which reaches a total of 25 million people a week in a bid to help the charity raise money for disadvantaged children and young people in the UK.