[1]Rogers [2], Toronto, has launched a new range of exclusive HD smart phones in Quebec, accompanied by an advertising campaign developed by Montreal-based ad agency Marketel [3].
Using the theme line ‘tout est plus beau en HD’ (Everything is more beautiful in HD), the campaign is running on television, cinema, out-of-home – both traditional and digital – in print and on the web. The out-of-home includes mall banners and door decals as well as rouge banners in universities as static pieces, while digital includes a cinema full motion spot as well as digital cinema lobby screens.
Goal of the campaign is to demonstrate the exceptional visual quality of HD.
Production house is Jet Films [4], Montreal. Media is by OMD [5].