TV broadcaster SKY is using Amscreen [1]’s network in the U.K. to promote the Ashes [2] cricket matches, with scores being updated dynamically overnight, and broadcast to the masses the next morning.
“Whilst this is not rocket science and pretty much a given, advertisers have never been able to do this on a mass nationwide basis,” says Simon Sugar, CEO of Amscreen. “We are the first company that offers advertisers this ability.”
The campaign is also running with CBS Outdoor [3], JC Decaux [4] and others but these tend to be focused within London on their digital platforms while Amscreen is truly nationwide.
[5]
Seen above is the advertisement that went live early Thursday morning in the U.K – early Friday morning the ad would have said Australia 220/5, Ed. with the Ashes’ updated score from the Test cricket series played between England and Australia. It is international cricket’s most celebrated rivalry and dates back to 1882.