MobilizeMe.com, Toronto-based mobile marketing firm, has partnered with The France Tourism Development Agency, whereby the organization dedicated to promoting tourism and economic development in France has increased its service offerings by releasing a mobile version of its popular publication, FranceGuide Prestige magazine.
“We have always been fans of ATOUT FRANCE and jumped at the idea of making its magazine mobile,” says Karim Jeraj, MobilizeMe founder. “Our joint initiative makes it possible to read your favourite FranceGuide Prestige article anytime, anywhere.”
The new MobilizeMe feature, available on any mobile phone with browser capabilities, means that users can go to www.franceguide-prestige.com to read articles, enjoy related artwork and even share their favourite sections. The mobile magazine is not only full featured but also offers the ability to rate articles, join contests, and sign up for newsletters. Of course, it’s paperless, environmentally friendly, and hassle-free.
Mélanie Paul-Hus, press and publications coordinator for ATOUT FRANCE, says, “We are trying to stay atop technology and know that our readers travel a great deal, so from now on, it is very exciting that they’ll be able to read the magazine from anywhere in the world! The MobilizeMe team really understood our needs. We can’t wait to get feedback from our audience and partners.”
With head office in Paris, ATOUT FRANCE has 35 offices in 30 countries, and its field of action covers five continents. ATOUT FRANCE develops marketing projects in partnership with the State, the regional authorities, tourism-industry professionals and professionals from other major sectors of the French economy.