UK holiday resort company Butlins, reported a 22 per cent increase in product sales since it installed a Scala powered Digital Sigange system from Beyond Digital Systems. Butlins uses the digital marketing solution to keep its guests updated, within a few seconds, of current on-resort promotions.
More than 25 integrated screens have now been installed at the Finnigan’s Fish & Chip restaurants and the holiday booking shops across the Butlins resorts, which attract over 1.3 million guests a year at Bognor Regis, Minehead and Skegness.
John Dunning of Bourne Leisure, which owns Butlins, said “The screens have allowed us to improve our digital marketing strategy and increase brand awareness of the products we offer significantly, by promoting several products at the same time.
“One of the most successful campaigns we have launched following the installation of the Beyond Digital screens involved the Vodka Kick brand. Since they have gone live, we have recorded a 22 per cent up lift in sales which is fantastic, and this is solely down to the new form of digital advertising.
“We have found the instant updates we can perform remotely on the screens of massive benefit to our guests as we can respond immediately to their purchasing requirements at any given point in time. Previously it would have taken up to three weeks for the out-dated cardboard advertising to be delivered and installed on site, now it takes a matter of moments with the click of a button.”
Louise Richley of Beyond Digital, said “It’s great to see a company like Butlins seeing the benefits of the work Beyond Digital has done for them. We specialise in offering our customers an end to end service from initial project conception to ongoing equipment and design support. This demonstrates a real and measurable return on investment for Butlins.”