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PRN’s New Vice-President Of Market Research

Dr. Raymond Pettit has joined Premier Retail Networks Inc. [1], San Francisco, as vice-president of market research.

[2]Pettit joins PRN after serving as president of ERP Associates [3], a firm that provides advanced analytic strategy, guidance and insights to Fortune 500 clients. The author of two books on marketing and advertising research, he has worked as a quantitative and qualitative research executive and consultant for a number of U.S. and European firms in a variety of industries.

He has also been an adjunct professor at the Zicklin School of Business at Baruch College/CUNY [4] and, for the American Marketing Association [5] in Chicago, he created and taught a course on marketing accountability and ROI approaches as part of the Advanced Research Methods Workshop Series.

In 2008, Pettit was named senior vice-president of research and standards at the Advertising Research Foundation [6], where his contributions included the completion of the largest ARF study to date and the publishing of a ground breaking report on the factors influencing online data quality.