Neo goes Northern Europe with Q-Vision

Adrian J Cotterill, Editor-in-Chief

We only said last week “their have been some interesting announcements from the Scandinavian region recently – watch out for a spate of acquisitions also, led most probably by Neo Advertising” and today saw Neo Advertising go official with an announcement….

Geneva, Switzerland September 23rd, 2008 – Swiss Neo Group, one of the fastest growing Digital Out-Of-Home media Group, today announced that it has acquired a majority stake in Swedish operator Q-Vision.

Q-Vision, a subsidiary of Norwegian Network Mediagroup, operates a network of 850 online check-out screens in 200 plus Swedish supermarkets, comprising shops of leading chains ICA, Hemköp, Maximat and Willys. Reaching 19 million queuing shoppers a month, Q-Vision is the leading Swedish Digital Out-Of-Home operator in the fast developing local and community advertising market.

Christian Vaglio-Giors, CEO Neo Group declares: “We are proud to welcome in the Neo Group a pioneer in the Digital Out-Of-Home media. Q-Vision has succeeded over the last 15-year to build a strong local and regional customer base while establishing a nationwide network. By entering Neo Group, Q-Vision will be able to further expand its reach in Scandinavia and benefit from the expertise and network of one of the most experienced Digital Out-Of-Home Groups”.

Note the way that Neo are building up an interesting portfolio of supermarkets – another 200 here to add to the 140 that they added last week in the Netherlands – our story ‘SuperCoop And Coop Select Supermarkt TV’ as well as those they have elsewhere, like in Germany.

We believe that there are enough brands who will want to deal direct and cross border to make this an incredibly exciting revenue opportunity.

Neo have told us in the past that “this store format, i.e. supermarket and convenience store is not only the preferred format of the consumers but it is where DOOH has the stronger impact in term of recall and awareness but in term of sales uplift as well”

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