How Many Left To Reflect?

Adrian J Cotterill, Editor-in-Chief

Will the last one out the door turn off the lights? Seriously how many people can be left at Reflect Systems these days?

Jay Abbott, previously Director of Operations at Reflect is now Sales Engineer – A/V Specialist at Symon Communications.

We are guessing that Reflect, at most, now have two or three employees? – so that’s about one employee per customer then!

Reflect are of course (like any sensible company) for sale – they initially tried to shop themselves around for USD 20M which was way too high. Now it seems they are holding out for offers of around USD 8M which is still too high.

Here’s a company with less than USD 1M in sales running a loss of USD 300,000 – 500,000 a year. Their (seemingly) biggest asset is their two well known customers, namely Target and Best Buy yet both of those pay next to nothing for the software that they have.


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