Digital Mall Directory Sighted In Scarborough

Adrian J Cotterill, Editor-in-Chief

This physical pod at Scarborough Town Centre looked clean, with high quality finish, branded with Scarborough Town Center logo. It was considerably thinner than the current Pattison-OneStop ad pods found in other malls around the Greater Toronto Area; so thin that at first glance it looked as a regular light-box, until the content jumped in motion.

Content loop included a mixture of Rogers, Disney, HP and Royal Bank ads on one side and a static image of the mall map on the other. Unfortunately the directory was not interactive or searchable.

Scarborough Town Center is managed by OXFORD Properties, which looks after a number of high-profile malls in Canada. Hopefully corporate looks at taking the digital directory project into its other locations.

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