Intel’s Enhanced Interactive Multimedia DOOH

Seen here in Lincoln Center, NYC is Intel’s ‘enhanced interactive multimedia video unit’ ^[1] and it certainly seemed to grab people’s attention.

^[2]I noticed that it seemed particularly effective after dusk, pedestrians seemed to have no hesitation to stop, stare and interact. I wonder if there is any research that shows that activating this type of digital out of home media is more effective at night when people can really experience the huge video display?

Either way, innovative marketing techniques like this by Intel ^[3], are constantly pushing the envelope on new and improved data capture methods that are ultimately integrated seamlessly into the consumer’s experience.