We fell off of our collective chairs when we got an email from Trumedia [1] indicating that they had shock, horror taken money out of theirs (or more likely someone else’s) pocket and actually stumped up for a booth (ostensibly of their own) at next February’s #ISEUROPE event in Amsterdam…
[2]
Once we were on the floor though, they didn’t let us down (any further) and gave us plenty to ponder and laugh about.
- Like many journalists we just love invites and press releases coming to us as JPGs
- Did you know that “It’s time to intergrate <sic>with Trumedia”
- The file name of the actual attached JPG file got us thinking as well; iseinvitationwithcognos.jpg
The JPG invite says that the booth is a collaboration with Cisco and Digital Screens [3] – Digital Screens of course are part of VENCO ELECTRONICA S.A. [4].
We originally doubted if Cisco would have much involvement but as Cisco’s (relatively new) European Sales Director for Cisco’s Digital Media solutions [5] is based in Barcelona you might find that all three, do indeed, make strange enough bedfellows.
Having said all that it is actually very good that they are exhibiting.
4 Comments To "#ISEUROPE – Trumedia 11D52"
#1 Comment By DSguy On 15 December 2010 @ 13:14 @593
I think that behind this email is much more than a JPG. But you’ll have to wait for ISE to find out.
#2 Comment By Moti Fattal On 15 December 2010 @ 16:36 @733
Making such an issue ove one letter ..Yes.. I’m sure people will not make it to the show over this typo!
#3 Comment By Tom On 13 January 2011 @ 18:00 @792
You simply envie TruMedia.. it is obvious..all the rest is bullshit..
#4 Comment By martha On 16 January 2011 @ 13:36 @608
It Looks and feels great! Cisco, TruMedia and DS together sounds promising! ( so what if DS is actually VENCO?)