JCDecaux Wins 10-year Ad Deal with Dubai Airports

Geny Caloisi

JCDecaux’s subsidiary JCDecaux Dicon, has inked a 10-year contract with Dubai Airports for the exclusive advertising concession at Dubai World Central-Al Maktoum International (DWC), the brand new airport facility in Dubai (United Arab Emirates).

Paul Griffiths, CEO of Dubai Airports, said, “Dubai is a prominent global aviation hub and DWC is a milestone project that will help accommodate the projected traffic growth and drive the continued economic expansion in Dubai and the wider region. We are pleased to extend the partnership with JCDecaux Dicon to DWC and we are confident that with its international expertise and impressive track record in Dubai International, JCDecaux Dicon will be able to offer high quality services to advertisers, an enhanced experience for passengers as well as a better return to the airport.”

Upon completion, DWC will be the world’s largest airport in terms of volume and size, offering world-class facilities and services. It will feature five runways, up to four terminal buildings, and have the capacity to handle 160 million passengers a year1, almost double the 88 million passengers of the world’s busiest airport, in 20092. The first phase of DWC was opened for cargo operations on 27 June 2010.

Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, said, “DWC is a strategically important project to us that strengthens JCDecaux’s product range in the UAE and enables our clients to communicate with a wide range of audiences, from business to leisure travellers. This latest addition to JCDecaux’s portfolio follows the award of airport advertising contracts across Saudi Arabia and in Singapore, also signed over the last two months. This is a remarkable achievement that consolidates JCDecaux’s leading position in Airport advertising worldwide.”

Dubai Airports owns and manages the operation and development of both of Dubai’s airports – Dubai International as well as DWC.

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