Self styled Digital Signage & Interactive Media Expert, Joe Till (Sales Director at Saturn Communications Group Ltd.) tweeted a few hours ago “Saturn seals the deal for arguably Europe’s largest #DigitalSignage Network – over 3,000 #screens at 2,000 locations!”
We weren’t sorry to burst that bubble (Amscreen have 2816 venues with 3050 screens in the UK and CAN Media’s LifeChannel is fully contracted to over 5,000 community venues also in the UK and that’s not to mention in continental Europe a number of Neo Media Group regions and maybe even Stroer’s Infoscreens) BUT we are interested to know who the customer might be!!!
We are guessing that it is actually a non ad-funded digital signage network BUT it’s an impressive win either way so hats off to Saturn Communications especially in this economic climate.
If we had to guess we’d say it was a CineWorld or Odeon cinema style rollout.