ESOMAR Wants Guidelines On Interactive Mobile

Gail Chiasson, North American Editor

ESOMAR, the world association for market and social research professionals, has set up a New Project team on Mobile Interactive Research.

An expert team will draft guidance on the use of interactive mobile in research to ensure that when researchers work in this field, they do so in a way which upholds the highest ethical and professional standards. This guidance will be added to the existing Guideline on Research via Mobile, and embedded in ESOMAR’s revised Online Research Guideline as many of the relevant issues are common to online.

ESOMAR has the goal of enabling better research into markets, consumers and societies.

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