Paul & Shark Digital Signage, Milan

Giuseppe Andrianò

Thanks to the AssoDS Member 3GElectronics we have the opportunity to understand the latest digital signage instalation in the busiest and richest street in Milan – the fourth expensive street in the world we believe, Ed carried out on the Paul & Shark store in Via Montenapoleone 16.

Paul & Shark Shop windows made by 3Gelectronics In italyThe installation consists of 18 NEC MultiSync® X461UN (46″ Ultra Narrow Bezel) monitors either placed inside or in the windows of the shop: 4 couples of displays, in landscape format and one on top of the other, are in each window making the entrance look enticing; while 2 displays, in portrait format and one on the top of the other, are installed inside.

Thanks to this solid and performing hardware installation, the exciting Paul & Shark video content presents the Fall/Winter Collection to visitors in very effective and smart way.

The installation is driven by 9 DualHead PCs (each PC supports 2 screens), and is maintained and managed remotely by a Company server. The strong logical core is the powerful NDS PADS Professional software, distribuited and supported in italy by 3GElectronics.

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