McDonald’s Italy Rumours

Giuseppe AndrianĂ²

We heard some not officially confirmed rumours about the winner of the deal launched by McDonald’s Italia to manage Digital Menu Board for up to 75 restaurants (two or three x 50″ screen in each restaurant) and the Instore radio service for the full chain.

Seems that the winner may have at least two letters in common with the McDonald brand. We tell you more in the future when something is officially announced.

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