LocaModa’s New Media Triad

Adrian J Cotterill, Editor-in-Chief

Jayne Karolow, Director of Community over at LocaModa sent us a nice email, after reading our Viscom Paris presentation online

“Just stopped by your blog and noticed your presentation in Paris. I hope it went well! I saw some neat synergy between your presentation and a recent presentation from Stephen Randall (our CEO)”

She added “Thought I would send along Stephen’s latest deck (from the recent Brand Activation Conference in NYC), as the ideas seem to mesh very well with your own, and also starts to build in some of our newest applications, combining DOOH with mobile, web, and interactive social media apps”

Stephen’s presentation can be found on slideshare here and is well worth a read – their New Media Triad story makes a lot of sense and does dovetail into one of the trends that we see of UGC / VC2

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