Small But No Less Effective

Chris Sheldrake

Small screens, placed correctly are no less effective than bigger ones (in fact many would say MORE effective if placed at the point of selection, point of purchase), here’s the Macmillan Cancer Support WBCM ’08 campaign running in the UK on the innovative shelf edge retail network, aptly named DecisionVision.

Dave Walton, Head of IT & Media Development at Point Four who supplied the photos (and who install, run and manage the network) tells us that he estimates that around 25 million viewers were reached throughout the campaign period.

Leave a Reply