#dse2011 – Intel’s Jose Avalos To Keynote

Gail Chiasson, North American Editor

Jose Avalos, Intel‘s Retail & Digital Signage Worldwide Director, Embedded & Computing Division, will give the keynote address at the Digital Signage Expo 2011, the world’s largest international tradeshow and conference dedicated to digital signage, interactive technology and digital out-of-home networks, on Thursday, Feb. 24, 2011, in Las Vegas.

In his address ‘Key Trends Affecting the Future of Digital Signage’, Avalos will discuss trends and challenges facing those operating in this space, including:

  • How to deal with rising customer expectations of the experience;
  • The increased need for Anonymous Video Analytics for Proof of Play and Proof of Impression for advertising Return on Investment;
  • The challenge of increasing cost of ownership;
  • Technology solutions that address market share;
  • Judging Return on Operations.

Avalos leads Intel’s worldwide retail and digital signage businesses, and his organization is responsible for delivering Intel’s Intelligent Retail and Intelligent Digital Signage Platforms, as well as initiatives to fuel the growth of the Industry. He has a multi-faceted career with numerous general management and director level positions at Intel in business, marketing and engineering.

Chris Gibbs, president of ExpoNation LLC, which produces DSE, says, “Attendees will appreciate that Jose Avalos is a highly respected digital signage veteran whose experience, anecdotal insights, and long view of our industry’s future will ensure a rich learning experience.”

More than 180 exhibitors will feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 150 educators and 100 education opportunities, including a live installation tour and structured curriculum leading to professional re-certification in nine educational tracks. The program is comprised of more than 50 seminars, 36 targeted round-table discussions and numerous free presentations staged in two on-floor theaters.

To register for DSE, co-located with the Interactive Technology Expo, Out-of-Home Network Show, and Digital Content Show, and scheduled for Feb. 22-25, 2011, at the Las Vegas Convention Center in Las Vegas, contact Chris Gibbs, 770-649-0300 Ext 17. Or, for more information, visit www.digitalsignageexpo.net. DSE can also be followed on Twitter at DSExpo.

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