Albuquerque, New Mexico-based cable/satellite network ReelzChannel [1] – TV About Movies, has partnered with AutoNetTV Inc. [2] to add its programming content to automotive waiting rooms nationwide.
[3]AutoNetTV offers automotive television programming in waiting areas to educate and entertain customers who wait for their vehicle to be serviced.
ReelzChannel programming will be provided on a monthly basis in approximately 2,600 full-service car centers, quick lube, tire centers, and car dealerships reaching over 2 million viewers in the U.S..
“As ReelzChannel continues to grow and evolve, we search for unique opportunities to expose viewers to our programming,” says John deGarmo, ReelzChannel senior vice-president of sales and distribution.. “By partnering with AutoNetTV, ReelzChannel plans to enhance the content available for our viewers, as well as expand the reach of our network.”
ReelzChannel is providing movie reviews from Leonard Maltin and Richard Roeper for current movies on DVD, VOD/PPV, premium channels and in theaters. AutoNetTV viewers will also see behind-the-scenes clips, celebrity interviews, red carpet footage and more from ReelzChannel original programs.
“ReelzChannel is an incredibly fun channel that my family enjoys watching at home, but until now was only viewable with a cable or satellite TV subscription,” says Robert Cannon, chairman and president of AutoNetTV Media. “Our viewers sit and watch our program for 20 to 90 minutes with none of the distractions from home and no remote to change the channel. Adding the entertaining content from ReelzChannel to our programming nets a giant seal of approval.”
The AutoNetTV programming is displayed prominently in intimate lobbies where viewers sit without the typical distractions of retail shopping or home. A Nielsen Media Research [4] study found AutoNetTV viewers possess higher than average household income, education level and home ownership. 84% from the same study agreed AutoNetTV is a good thing for automotive centers to offer their customers.