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PumpTop TV Ruins It For Everyone?

We don’t see how any good can come of US based PumpTop TV running its promotion to offer advertisers one-off free advertising on their 7000 strong network.

They are offering free 15 second spots for 4 weeks to both regional and national advertisers.

Smacks of desperation surely and doesn’t help anyone else at the time who is trying to get advertisers to pay on their own network?