This is the second time that snooker has taken to digital screens in the UK. ‘Power Snooker’ ran various campaigns on RAM Visions Mall network [1] in late 2010 and now it’s the turn of the Snooker Legends 2011 champion tour [2] featuring some of the sport’s biggest names; Jimmy White and Ronnie O’Sullivan who have booked a two week campaign on Amscreen’s LinkLocal network [3].
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The advert, which will run across ten screens in the Blackburn area went live yesterday, runs until the 1st February.