Fuelcast + Bhootan = Outcast

Adrian J Cotterill, Editor-in-Chief

There’s been some interesting discussions on naming here both before the merger and after BUT at least they don’t have ‘TV’ anywhere in their name!!!

Seriously, here we see Fuelcast, an at pump digital network and Bhootan, a retail digital play merger to form a new business called Outcast

These folks now claim to have a monthly reach of over 25 million consumers in over 900 locations in the US. via 6,000 screens.

Their press release makes mention of the following sort of location…

  • At the pump: Outcast reaches captive consumers while fueling their vehicles. Outcast has exclusive corporate relationships with Shell, ConocoPhillips and Holiday Stationstores and has partnered with NBC Universal to provide entertaining and engaging content to consumers at the pump.
  • Shopping: Outcast reaches consumers while shopping at local retail stores, including Walgreens, Sears, Kmart, Albertsons, Stop N’ Shop and more.
  • Dining: Outcast reaches consumers while dining in local quick serve restaurants, including Carl’s Jr. and McDonald’s.
  • On-the-go with mobile: Outcast reaches consumers on their mobile devices with timely offers and entertaining content
  • .

John McLean, CEO of Fuelcast, who will become chairman of Outcast told us “With this merger, Outcast leads the consolidation of a fragmented digital out of home market, significantly increasing our reach and making it easier than ever to execute a comprehensive out of home buy,” said McLean. “The merger will allow us to continue to expand our leadership position by accelerating growth into new markets and distribution partners.”

Matthew Stoudt, co-founder and CEO of Bhootan, will become CEO and Nathan Gill, co-founder and president of Bhootan will become chief media officer.

About Outcast

Outcast is one of the largest digital out of home networks, reaching valuable on-the-go consumers at multiple touch points throughout the day. Outcast boasts the most measurable at-the-pump digital network and an extensive retail network, with partners that include Shell, ConocoPhillips, Holiday Superstations, Walgreens, Sears, Kmart, Albertsons, Stop N’ Shop and others. With a reach of more than 25 million consumers in over 900 locations, Outcast delivers high quality programming and targeted advertising to nearly 6,000 digital LCD screens with rich audio in high traffic locations. Outcast is privately held and is headquartered in Santa Monica, Calif.

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