Laurentian Bank’s Logo As Video Wall

Gail Chiasson, North American Editor

VIF Communication, Montreal, has implemented the design of Laurentian Bank’s logo unto a 10’X10’ custom made video wall and its installation within the new financial services boutiques of the bank.

The six irregular shapes which constitute Laurentian Bank’s logo now each broadcast a dynamic content, either in a complementary mode to one another or independently, depending on the particular message the marketing team wishes to convey to its walk-in clientele at a given time.

“The particular challenge of the design and realisation of this video wall was to be found in the irregular shapes of the installed screens, as opposed to the usual aligned square forms of the components of a video wall,” says Benoit Johnson, president, VIF Communication.

The new video walls are currently in operation in the Sainte-Foy and LaSalle branches of the Laurentian Bank in Quebec. Digital messaging is very much present in the design of the new branches. Individual screens that are integrated into the service counter provide information on the various financial products available to the client.

VIF Communication has also designed and produced the new concept of column type digital screens recently installed in the new ‘Career Station’ of the Laurentian Bank, within the Metro hub station Berry-Uqam (the most crowded Métro station in Montréal). The purpose of this digital system of screens and interactive kiosks is to invite passers-by in the Station to come in and view the employment and career opportunities which to Bank has to offer.

“The use of digital advertising is now a fundamental part of our strategy to abandon the use of paper or cardboard for information purposes in our new branches,” says Sylvain Mantha, assistant vice-president commercialisation for the Laurentian Bank. “The high level of expertise of VIF Communication in digital advertising has been a key factor in the realisation of this innovative project which gives a most contemporary image to our branches.”

This VIF Communication project was produced using the technology of iGotcha Média, Montreal.

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