Nielsen IPO Raises $1.6 Billion

Gail Chiasson, North American Editor

The Nielsen Company, media audience measurement company, raised approximately $1.6 billion in its initial public offering Jan. 26/11.

The company’s shares were priced at $23 (higher than its earlier announced range of $20- to-$22. They were up more than 10.5% in trading.

Nielsen has been owned since 2006 by a group of private equity firms that includes Blackstone Group, Carlyle Group, KKR and Thomas H. Lee Partners who reportedly bought it for an estimated US$11.4 billion.

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