The funny thing about the recent kerfuffle in the UK with the sexist SKY Sports commentators [1] was that in this author’s own experience (a grade 1 Football Association referee) professional football players don’t know half of the rules of the game themselves so calling into question what a ‘piece of skirt’, who officiated a game, might know about the offside rule (heaven forbid we had a female ‘lino’ at a Premiership football game) is not only sexist but also like the pot calling the kettle black [2].
Anyway I digress…
[3]
Here’s another example of the immediacy of DOOH. This campaign for Paddy Power [4] went up last night (and here’s the really funny bit) it’s being shown en route to Sky’s offices in Isleworth!
Note the “who’ll replace Andy” (that’s Andy Gray [5]) on the left and “who’ll replace Richard” (Richard Keys [6]) on the right. All very clever as well as immediate.