‘Has The 7-Eleven Inc. Rollout Got Funding? [1]‘ we wrote several times last year (errr and the year before [2]) with Harris Broadcast being the last in a long line of suppliers who might have been persuaded (somehow) to part with cash and equipment to fund the network.
[3]Being so sure of Harris’ involvement we wrote back in October 2010 [4] “Expect an announcement from either side shortly” but nothing has been forthcoming and Harris, even being questioned 1:1 have stayed tight lipped.
Imagine our surprise then (not) when in a 7-Eleven yesterday in LA (Wilshire Blvd [5]) two DDN screens were spotted in store.
The content loop consisted of 5 pieces – all of them devoted to 7-Eleven, so absolutely no outside advertising dollars!
At the end of the content loop the ‘DDN Network Logo’ appeared and just below it was none other than a ‘Powered by Harris‘ logo.
Perhaps it was referring to Rolf Harris [6] because it is hard to believe that the clever folks at the top of Harris Broadcast would give money to the abrasive jokers at DDN or indeed associate a brand as good as Harris with a network that, as we wrote back in 2009 [2], is going to go nowhere in its present guise.
1 Comment To "DDN 7-Eleven Powered By Harris"
#1 Comment By Glen On 26 February 2011 @ 18:34 @815
Maybe Harris corp. should appoint you – Mr. Editor, CEO or VP of Marketing. But alas, they of course no better.
Congratulations to DDN! – and to Harris Corp! This seems like a winner.