Love Content Gallery

Geny Caloisi

During #iseurope I went along to visit the LoveContent gallery from The Screen, exhibiting in hall 10. The gallery was set up showing screens of different sizes – landscape and portrait, and was an excellent space to see how content works on the screens.

There was, however, no story line or indication as to what we were looking at. The screens changed content in a kind of random manner.

The stand was open and in a transit space, which attracted people to stop and have friendly chats.

The Screen’s LoveContent initiative, supported by Spafax and Digital View, is part of an initiative to recognise the best use of content in digital signage. Content is judged by a panel of judges from across the digital signage industry. Results and awards are to be announced later this year at ScreenMediaExpo in London on the 18th May.

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