Omnivex Highlights Context Over Content

Geny Caloisi

Omnivex put emphasis on its Moxie solution at #iseurope. The company’s president Jeff Collard said that the context of where digital signage is is more important than its content.

We have been talking about digital signage as a fourth dimensional (4D) medium on DailyDOOH, so we agree with Collard. Content is very important, but digital signage has to be considered as a medium where location, time, space and the audience own movement have an impact on the overall message and how it will affect the call to action of the audience.

Omnivex showcased Moxie’s event- and location awareness. From campus way finding system, to the shuttle bus service using GPS technology to change the content on screens installed in the buses and hotel lobbies.

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