Go to the gym and you can eat more curry

Adrian J Cotterill, Editor-in-Chief

Nivea Campaign from Boomerang Media

Nice campaign running in a number of UK Health Clubs and Gyms at the moment from Nivea courtesy of Boomerang Media.

Campaign Period: 8th October – 21st October 2007

Location: 125 x Health Club venues – Fitness First, Top Notch, Next Generation, Soho Gyms

2 x 6-sheets per venue – Male Changing Room Panel and 1 x Communal Panel

75 x Locker Vinyls per venue – Male Changing Room

Samples distributed across 35 venue – 70,000 samples in total

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