Nice campaign running in a number of UK Health Clubs and Gyms at the moment from Nivea courtesy of Boomerang Media.
Campaign Period: 8th October – 21st October 2007
Location: 125 x Health Club venues – Fitness First, Top Notch, Next Generation, Soho Gyms
2 x 6-sheets per venue – Male Changing Room Panel and 1 x Communal Panel
75 x Locker Vinyls per venue – Male Changing Room
Samples distributed across 35 venue – 70,000 samples in total