The 2011 day-long forum focused on the DOOH sector and presented in New York by trade publisher MediaPost is being held tomorrow (April 14, 2011) in NYC. Our NYC contributor JP Biamby and myself will be covering the event on behalf of the team.
The forum is designed to help marketing executives understand the rapidly changing market dynamics and potential of digital out-of-home advertising. The program, says MediaPost, will focus on strategies and tactics marketers and agencies can use to deploy these channels in their upcoming plans, and identify the best sources of assistance so they can take action.
The venue has moved to the Sentry Center, Manhattan’s newest meeting and event facility, located at 730 Third Avenue (between E. 45th St. and E. 46th St.).