I have become a bit of a fan recently of live radio in retail. Seems I am not alone (in this new found sentiment).
This year POPAI introduced two new award categories, having at last “…recognised the growing impact of digital networks in retail.”
Two Immedia projects won top prizes in the new digital categories…
- Lloyds TSB Radiovision, provided for Lloyds TSB claimed the Gold award for ‘Digital Content’
- Lloyds TSB Radiovision also claimed the Gold award for ‘Digital Network’
And lastly, Game Live, the live in-store gaming radio station, provided for Game Group PLC claimed a silver award in the ‘Digital Network’ category.