The French industry association, Digital Media Association France [1] held its third ‘Golden Screen Awards [2]’ (‘Ecrans d’Or’) in Paris last night. The announced two categories eventually became three, with the jury deciding at the last minute to create a third special ‘Jury Prize’.
And the winners are…
- Prize for the ‘Best Overall Project’ went to Retail Media [3] for its digital signage network deployed at check-out desks in the Auchan supermarket chain.
- Prize for the ‘Best Creative’ became the ‘Innovation Prize’ and was awarded to Instore Solution [4] for its digital media installation in Surcouf (Computer Retailer) outlets.
- Finally, a special ‘Jury Prize’ was given to Cigale TV [5], for its network in bakers shops in Paris.
Congratulations from all at DailyDOOH to the winners.