POPAI research quantifies impact of window screens

Adrian J Cotterill, Editor-in-Chief

When 3M and POPAI commission a piece of research you are not going to be too surprised that it supports the “effectiveness of back-projecting dynamic promotional messages onto shop windows using Vikuiti Rear Projection Film”.

You ask consumers questions in a certain way, especially when they have just walked in / out / past your shop window I (am no expert) but you pretty much get the answers you want.

Still, there are some nice sound bites here that people will use to help the industry and the full report is well worth a read…

  • 85% of shoppers thought that the digital video content projected onto the Vikuiti window screens enhanced each store’s image
  • up to 64% of shoppers recalled at least one themed message without prompting
  • 57% felt they had learned something from the displays

A copy of the full research report can be obtained from 3M by emailing digitalsignage.uk@mmm.com


This research was carried out in the Netherlands.

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