I have been looking at the Macmillan Cancer Support coffee morning results today so am able to give you some information of how we are doing so far.
In total the charity had over 43,000 registrations for this year’s event.
44 registrations were directly (and easily) attributed to the digital screen networks that took part.
I am still waiting for income split by keyword but of the 22 UK screen networks that donated airtime this number of registrations is directly comparable to some of the advertorials and to one of the websites that the charity featured on.
To date Macmillan Cancer Support have received £4.84 million which is nearly £1 million higher than achieved this time last year!