As the folks who built this also built VMG’s Iconic Pod [1] it’s no surprise that at first glance they look slightly similar.
These are the Pods that CBS Outdoor are deploying in their Westfield, London shopping mall [2] which opens at the end of the month.
We like the design but having been one of the first to see them up close we are disappointed that the screens are actually quite small – it’s all much more like a 4-Sheet than a 6-Sheet, which of course bucks the trend in the outdoor market for bigger screens.
At least they are in portrait but we think this is a weird, possibly bad move, from CBS Outdoor on their first foray into retail outdoor.
3 Comments To "CBS Outdoor New Pods"
#1 Comment By David On 8 October 2008 @ 13:08 @589
terribly ugly!
Looks like a WC perfuming stuff.
the last thing I want is to have this in my city.
OMG, please, no !
#2 Comment By von bromich On 9 October 2008 @ 11:27 @519
hummmmm this is good yes.
#3 Comment By Frank Ucked On 8 January 2009 @ 19:06 @837
Having invested my life savings in vmg and seen them dwindle to flockall, do you think they will ever show a return?