DPAA Gains Three New Members

Gail Chiasson, North American Editor

The Digital Place-based Advertising Association has raised its membership to 30, following the addition of new members Akoo, rVue Inc., and The Wellness Network.

Susan Danaher, president of the Digital Place-based Advertising Association, says that the diverse experience and knowledge of the three new members in this nascent industry will greatly contribute in helping to grow the Digital Place-based Media sector.

  • Akoo is the largest social television network in America, delivering entertainment programming to more than 90 million high-value consumers each month in 161 of the nation’s premier shopping malls. Akoo is available in highly-trafficked central food courts, where affluent, active shoppers are immersed in the Akoo experience for an average of 30 minutes and have the ability to immediately act on retail transaction opportunities discovered on the network. Akoo’s patented interactive technology enables viewers to request on-demand content via mobile app, web app, or text messaging, resulting in consumer engagement and advertising effectiveness. Akoo’s connection with the media-elusive 18-24 year-old demographic is further strengthened by its rapidly growing network across top U.S. colleges and universities.
  • rVue is an advertising technology solutions company with a core focus on providing scalable solutions that advance the growth of digital media. Led by Jason Kates, CEO and DOOH pioneer, rVue provides a robust platform to accelerate the targeting, planning, purchasing and analytics of digital place-based media. By connecting with leading digital signage software providers, rVue can provide agencies and their brands with daily campaign analytics that enable them to optimize active plans.
  • The Wellness Network (formerly Interactivation Health Networks) owns and operates The Newborn Channel and The Patient Channel. The Channels are available 24/7, in over 2,500 hospitals across the U.S., delivering original, award-winning, professionally endorsed content to health-conscious consumers when and where they need it most. Broadcast directly to the patient’s room, these networks provide advertisers with access to their target consumer in a highly-trusted environment that drives consumer action. The Newborn Channel broadcasts baby care and parenting content, reaching 60% of new moms annually. The Patient Channel reaches over 20 million patients and their caregivers annually with both preventative health and condition-specific programming.

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