McCafe Digital Menu Boards
Adrian J Cotterill, Editor-in-Chief
Spotted during out trawl through events that we think folks will want to be exhibiting at going forward was this presentation: An Ideal Blend of Ingredients for Maximizing ROI, presented by Dan Williams, senior director of marketing, McDonald’s; and Chris Riegel, CEO, Stratacache at the National Restaurant Association Restaurant, Hotel-Motel Show.
Perhaps at long last there will be some public declaration of the STRATACACHE / NEC QSR deal with McDonalds (menu boards in the McCafes only) which is almost definitely the largest digital menu board rollout globally.
The annual National Restaurant Association Restaurant, Hotel-Motel Show is the largest single gathering of restaurant, foodservice and lodging professionals. NRA Show 2011 will be held May 21-24 at McCormick Place in Chicago.